Great Job Opportunity: Social Media & Digital Content Strategist - Charlotte, NC
We are looking for someone to join our digital communications team here at Davidson College, located in Davidson, NC, about 20 minutes north of Charlotte. For more information or to apply, visit our online jobs site at http://bit.ly/2fhJ6Zj. A brief summary of the position is included below.
The Social Media & Digital Content Strategist
develops, maintains, and executes a comprehensive social media and
digital content strategy that furthers the national visibility of
Davidson College and engagement with the college. The candidate can
effectively tell a story in 144 characters, 600 words, and through
engaging photos and video.
The position manages the day-to-day implementation of the college's
social media strategy, including social media planning, managing and
communicating campaigns, scheduling, posting, and monitoring. The
position regularly reviews website and social media metrics data using
tools like Google Analytics and social media account statistics,
identifies and reports on trends and outcomes, and identifies
opportunities for additional engagement.
The position also provides content writing and editorial support for
the Davidson website and digital initiatives. She or he creates original
content for academic and administrative websites and works closely with
departments to produce and edit web copy, profiles, videos, and online
stories for multiple audiences, including prospective and current
students, alumni, and families.